THE big ten network –
‘big 10 icons’

Big Ten Icons was a 3-stage program which ran on The Big Ten Network (BTN) over a year’s time. Celebrating the 50 greatest athletes to come out of the Big 10 conference, the Icons engaged viewers through an initial ‘tease’ period, followed by a weekly countdown reveal through their programming. In addition, we drove online engagement through a ‘bobblethon’ where viewers could tap a virtual bobblehead of the athlete representing a different Big 10 school and see real-time competition results.