COCA-COLA

From 1998-2003, I worked on both the Coca-Cola National and Regional accounts at BEN Marketing. In that time I managed in-store Super Bowl campaigns, promotional packaging design and point-of-sale creative for all brands in the Coca-Cola portfolio. I oversaw photo and video shoots for shopper marketing programs and leveraged Coke’s professional sports partnerships – namely with the NFL, MLB, NHL, NBA and – to spur sales across their catalog. I illustrated marketing materials for a traveling interactive show sponsored by Coca-Cola and contributed to the launch of new product launches such as Dasani and Vanilla Coke.