X2 PERFORMANCE

X2 (since merged with Keurig/Dr. Pepper owned Don’t Quit), an all natural energy drink, partnered with NBA all-star Kawhi Leonard to appeal to ‘Everyday Athletes’ who are looking for a healthier fuel source for their workouts. Through our partnership and brand building, other professional athletes, such as NFL players Lavonte David and Saquon Barkley and Peloton instructor Kendall Toole, came on board. My role included running creative for X2’s daily organic social feed as well as direct-to-consumer digital advertising.